Chow Tai Fook - Chinese New Year Accessories Launch Campaign

When elegant tradition meets innovation!

Chow Tai Fook came to us to create an animated season greeting for Lunar New Year, featuring ox accessories in celebration of the Year Of The Ox. 

The animated video features unique character journeys, accompanied by 3 bite-sized teasers to captivate fans to take a closer look at the highlighted products. We also launched an AR filter game to engage and entertain their fans on Facebook, allowing them to interact with the products in a rewardable way