Ageas - “HealthCare” Product Launch

The product was designed in response to the phenomenon that most insurance products on critical diseases lacked flexibility and had no genuine concern for clients' needs. To arouse the public's attention, this product was centered around early-stage benefit and multifold compensation. Our creative differentiates the product positioning in high level, with a target on a wider audience groups by using Luk Ho Ming (local TV artist) as the endorser, we achieved an increase on product awareness.