MUSEE - Product Branding

After a comprehensive market analysis, we created the motif "Let it go", symbolizing a carefree life attitude among Asian women. With the aim of extending the target audiences to the younger crowd, we created a sense of freshness, vitality and gentleness touch to the main visual design while keeping the originality of the brand’s Japanese characteristic. An integrated marketing campaign was widely adopted in the Asian regions and successfully reached the target audiences via this striking new brand image.