BOC Life - Young QDAP Product Campaign

BOC Life has launched a new and refreshing product under their QDAP series. This series specifically targets young working adults.

Our insights show that this audience group is the busiest and work occupies most of their time. While these young working adults are busy with clearing their daily task, we find that they have overlooked the most important task for themselves - Retirement Planning for the future.

Through this video, we aim to remind busy young adults to understand the importance and urgency of future retirement planning.