FTLife - Health Manager Campaign

FTLife has launched a brand-new platform for health management—the Health Manager—a one-stop first-rate medical advisory services.

To generate a greater understanding on the service content and product value among the target groups, three different main visual designs were created for the product, each of which is aimed toward the needs of different target groups, namely children, working class and the mass public. Given a more personal touch on the overall creative design, we successfully help client differentiate the product with a different branding approach.