Ageas - Critical Illness Campaign

The product aimed at raising the concern on health among women. With Ms Jung Da-yeon, an international acclaimed physical fitness icon, as the product endorser, we successfully communicated the brand message “Beauty roots from Health” to the target audiences – women. A large-scale integrated marketing campaign “The Popular Hot Show of Jung Da-yeon” was organized and over 10,000 participants experienced the product value behind – redefining the “women beauty” in the public’s mind. Apart from achieving a great sales figure, we also foster the product differentiation from similar critical illness product.