FTLife – "HealthCare 168" Product Launch

A brand new critical illness package, "HealthCare 168", was brought to the market with various innovative product advantages.

To stress on the unique product features which were new to the public, our team developed creative visuals to illustrate the concepts. We represented the main advantages of the product, which were wide coverage of illnesses, featuring respiratory diseases and reset sum insured by three sets of simple scenarios. The way of expression effectively prompted the communication and understanding of abstract message to the audiences.